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Recent Posts
- 18 candidates. 10 weeks. 1 important mission.
- Forever Creative
- Online shopping just got a whole lot easier … Uh-oh.
- Google’s Mobile-Friendly Search Result Announcement
- Does social media have power? Truck yeah!
- Ice Buckets of Social Media
- Cleaning house.
- Welcome to Kansas City
- Avoiding the Dreaded Rejection Letter
- Care Enough to Get It Right
Tag Archives: Facebook
Growth. It’s Waiting For You.
This summer, you’re going to be seeing (and hearing from) us a bit more. We’re spreading a message: We believe that business growth is often hidden in plain view … just waiting. You’re not alone. Some of the most successful … Continue reading
Posted in Uncategorized
Tagged business growth, Facebook, Instagram, Kasnas City, marketing, Twitter
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Do the Two-Step
Nothing strikes more fear in the hearts of Internet users than the prospect of hackers stealing your passcode. The impact can be devastating. Your email or social media accounts might be hacked, causing a world of embarrassment. Or, worse, someone … Continue reading
Posted in Branding, Digital, Social Media
Tagged Associated Press, Burger King, Donald Trump, Facebook, Google, hackers, Jeep, Twitter, Two-step authentication
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The Newspaper Industry, Continued
In the marketing communications channels that include owned (your website or brochure), social (Facebook and Twitter), paid (advertising) and earned (news coverage), the general-circulation newspaper remains a choice in each of the latter two categories. Although many say the newspaper … Continue reading
Posted in Public relations, Social Media
Tagged Chicago Tribune, Facebook, Koch brothers, newspaper industry, The New York Times, Twitter, Warren Buffet
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Social Media. It’s Real Life.
Last week at the Middle of the Map Fest held in the Kansas City Crossroads, I attended a forum panel focused on navigating social connectivity. It was a lively and provocative discussion on the interrelationship between the online and offline … Continue reading
Posted in Social Media
Tagged Facebook, Middle of the Map Fest, offline brand, online brand, social media, social media IRL, Trozzolo, Twitter
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Young Ones, Kids, Minions … Interns
Intern. A word that is synonymous with getting coffee, making copies and fetching the C-level’s lunch, right? Wrong. Well, at least at Trozzolo Communications Group. With youth comes an abundance of knowledge about the latest technology as well as fresh, … Continue reading
The Not-So-Happy Hour at Applebee’s: Three things we can learn from the Social Media Food Fight
I’m sure you heard the news. Maybe even followed the story. Applebee’s became another case study in the age of digital streaming news. If you missed it, here’s a quick snippet. Large group at an Applebee’s in St. Louis stiffs … Continue reading
Posted in Social Media
Tagged applebee's, applebee's waitress fired, crazy receipts, Facebook, I Give God 10% Receipt, kansas city, Reddit, social media, Trozzolo, Twitter
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The Next Big Announcement
It seems every time you turn around, Facebook has unleashed the next big thing to make your life easier, or at least your world smaller. I don’t know about you, but I find that pretty exciting. These announcements keep us … Continue reading
Posted in Social Media
Tagged Facebook, Graph Search, kansas city, marketing, privacy, search, social media, Trozzolo
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What Makes News
A big part of media relations is helping clients break through a heavy news agenda to reach reporters and editors who get dozens of story suggestions every day. A good example occurred not long ago when our client, the University … Continue reading
Posted in Public relations
Tagged Facebook, media relations, public relations, Twitter
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It’s a flat, instant society
The Summer Olympic Games have been dubbed “the social media Olympics.” It’s no surprise. We can live-stream all 3,500 hours of athletic competition, and we can choose one of four screens on which to watch the games. The effects give … Continue reading
InstaWhat? InstaWho? Instagram.
So, by now you’ve seen those square photos show up in your Facebook, Twitter, Tumblr, Flickr and even foursquare news feeds, that not only make your friends look like superb photographers, but also make everyone’s life look incredibly interesting. That … Continue reading
Posted in Branding, Social Media
Tagged Facebook, Flickr, Instagram, Lancome, Mark Zuckerberg, NYC, social media, Tumblr, Twitter
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Passing Lane 