Monthly Archives: March 2012

Brands in Search of the Next Goose Egg

Posted on March 29, 2012 by trozzolopassinglane

Brands have a special place in our minds. Brands can be loved and hated. Hint: Wal-Mart vs. Target; Microsoft vs. Apple; mayo vs. Miracle Whip. We often get asked the following questions: “Do I need a new brand?” “Should I … Continue reading →

Posted in Advertising, Branding | Tagged Kraft foods, Maxwell House, Procter & Gamble | 2 Comments

I have my keywords – now what?

Posted on March 27, 2012 by trozzolopassinglane

Imagine a restaurant menu. You know your keywords are chicken, pasta, tomatoes, sauce and wine. While these maybe the most frequent words and the most common items ordered by themselves, they do not get your customer’s mouth watering. Search is … Continue reading →

Posted in Branding, Digital | Tagged analytics, branding, kansas city, keywords, search engine optimization, SEO, web programmers, website | 1 Comment

What is PR Again? Your Mom Wants to Know.

Posted on March 16, 2012 by trozzolopassinglane

The joke in the PR profession is that, even though we’re communicators, we can’t explain what we do for a living to members of our family. Mothers, grandfathers, brothers-in-law all seem to be confused about the PR profession. No, we … Continue reading →

Posted in Public relations | Tagged CNN, PR, PRSA, public relations, The New York Times, USA Today | Leave a comment

Proof Positive

Posted on March 8, 2012 by trozzolopassinglane

Who or whom? E-mail or email? Is it okay (or OK) to split infinitives? Is webisode a word? It’s impossible for any one person to not only know all the basic grammar rules, but also to keep up to date … Continue reading →

Posted in Uncategorized | Leave a comment