Google’s Mobile-Friendly Search Result Announcement

Is your website ready?

David Hejduk

David Hejduk

Beginning April 21, your Google search results will pack a little extra punch. The tech company has announced a major change in its ranking algorithm to include “mobile-friendly” as a factor for compiling mobile search results.

While mobile technology is far from a new concept, this development is a total game changer. Whether your site’s prepared or not, its mobile adaptability will soon be subjected to the judgment of the Google algorithm, thus affecting the site’s reach. In the dawn of 2014, it was reported for the first time that mobile usage exceeded that of PC. Regardless of which platform your company gets the majority of its hits from now, the trend is moving increasingly towards mobile across all industries.

This isn’t a theme – or announcement – to take lightly. But don’t take our word for it, check out what the Google Webmaster Central Blog has to say about it:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Still not convinced? Below are the Mobile Technology Facts from the Pew Research Center:

  • 90 percent of American adults have a cell phone
  • 58 percent of American adults have a smartphone
  • 60 percent of cell phone owners use their device to access the internet
  • 49 percent of cell phone owners use their device to get directions, recommendations, or other location-based information

Websites with mobile usability issues beware, “These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.” – Google Webmaster Tools

If that’s not a indication of what to expect come April 21, then I don’t know what is. But don’t worry, there’s hope for even the worst mobile adaptability offenders.

Think your site might need some help meeting today’s standards? Let us evaluate it and get you some options that’ll beef up your presence and bring you up a few spots in the rankings.

– David Hejduk, digital marketing manager 

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