Monthly Archives: February 2012

Know Your (Social Media) Audience

The chair of a volunteer committee on which I sit recently asked members to participate in a “show and tell” about the digital world. “You might have come across the latest trending app, something cool on Mashable or a tech … Continue reading

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Are You Lovin’ It?

For several years now, we have been talking about this new age of communication, where the gatekeepers who used to control access to mass audiences have been rendered irrelevant. The power of our social media tools and networks – Facebook, … Continue reading

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Do you SEO?

What do you want to be known for? It is an essential marketing question we ask our clients. If you were building a physical storefront, what would it say on the building? In the windows? When your customers tell their … Continue reading

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Chocolate + Beer = KC Love

It’s just beer, right? Okay, so it’s chocolate-flavored. And it’s made by Boulevard. Points taken. Unless you’ve been living under a rock the past few days, it’s hard to escape the brand awareness Boulevard Brewing has generated with the relaunch … Continue reading

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Extending a “Super” Campaign Through Social Media

Advertising is all about reach and frequency – how many people you can reach and how many times. The Super Bowl packs an enormous punch when it comes to viewers. Last year’s game has the distinction of being the most-watched … Continue reading

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