Author Archives: trozzolopassinglane

18 candidates. 10 weeks. 1 important mission.

The competition is on! I will admit, when Angelo approached me about being a part of the Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign, I did not know much about LLS. I was familiar with … Continue reading

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Forever Creative

“Every child is an artist; the problem is staying an artist when you grow up.” – Pablo Picasso Creativity lives in all of us. Think back to when you were a child and had no worries. Children never hide their … Continue reading

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Online shopping just got a whole lot easier … Uh-oh.

By Christina Renfroe, Intern These days it feels like everything is for sale. And even if it’s not, you can always find it online. Marketers are tapping into that assumption and looking for new ways to target consumers online. Meanwhile, … Continue reading

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Google’s Mobile-Friendly Search Result Announcement

Is your website ready? Beginning April 21, your Google search results will pack a little extra punch. The tech company has announced a major change in its ranking algorithm to include “mobile-friendly” as a factor for compiling mobile search results. While … Continue reading

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Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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Ice Buckets of Social Media

It is impossible to escape the #ALSicebucketchallenge on social media. Whether it is documented as a photo or video, this campaign is taking social media by storm. The feel-good (well, not so good when you have ice down your back!) … Continue reading

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Cleaning house.

Last week my family and I packed all of our belongings for a move. The challenge was fitting everything we’ve accumulated over the past 18 years into an 8-by-16-foot container. Needless to say, it didn’t quite fit. It’s amazing how … Continue reading

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