Author Archives: trozzolopassinglane

18 candidates. 10 weeks. 1 important mission.

Posted on March 15, 2016 by trozzolopassinglane

The competition is on! I will admit, when Angelo approached me about being a part of the Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign, I did not know much about LLS. I was familiar with … Continue reading →

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Forever Creative

Posted on July 29, 2015 by trozzolopassinglane

“Every child is an artist; the problem is staying an artist when you grow up.” – Pablo Picasso Creativity lives in all of us. Think back to when you were a child and had no worries. Children never hide their … Continue reading →

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Online shopping just got a whole lot easier … Uh-oh.

Posted on July 16, 2015 by trozzolopassinglane

By Christina Renfroe, Intern These days it feels like everything is for sale. And even if it’s not, you can always find it online. Marketers are tapping into that assumption and looking for new ways to target consumers online. Meanwhile, … Continue reading →

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Google’s Mobile-Friendly Search Result Announcement

Posted on March 31, 2015 by trozzolopassinglane

Is your website ready? Beginning April 21, your Google search results will pack a little extra punch. The tech company has announced a major change in its ranking algorithm to include “mobile-friendly” as a factor for compiling mobile search results. While … Continue reading →

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Does social media have power? Truck yeah!

Posted on November 20, 2014 by trozzolopassinglane

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading →

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Ice Buckets of Social Media

Posted on August 28, 2014 by trozzolopassinglane

It is impossible to escape the #ALSicebucketchallenge on social media. Whether it is documented as a photo or video, this campaign is taking social media by storm. The feel-good (well, not so good when you have ice down your back!) … Continue reading →

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Cleaning house.

Posted on July 15, 2014 by trozzolopassinglane

Last week my family and I packed all of our belongings for a move. The challenge was fitting everything we’ve accumulated over the past 18 years into an 8-by-16-foot container. Needless to say, it didn’t quite fit. It’s amazing how … Continue reading →

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Welcome to Kansas City

Posted on April 1, 2014 by trozzolopassinglane

We’re a kind bunch here in Kansas City. As a people we are friendly, helpful, hardworking, and we treat everyone with a smile. It’s our Midwestern way. Especially when it comes to welcoming visitors to our town. When we see … Continue reading →

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Avoiding the Dreaded Rejection Letter

Posted on February 21, 2014 by trozzolopassinglane

Let us begin by saying thank you for your interest in Trozzolo. We know that our application is not for the faint of heart so the fact that so many of you have already applied or are thinking about applying … Continue reading →

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Care Enough to Get It Right

Posted on February 14, 2014 by trozzolopassinglane

Imagine a company called Acme Optical & Eyecare (I know it’s redundant; work with me here!), founded by Jon Kelley and Michele Hofmann. And you offer services you think could benefit Acme, so you reach out to them in hopes … Continue reading →

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