Category Archives: Public relations

Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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The Newspaper Industry, Continued

In the marketing communications channels that include owned (your website or brochure), social (Facebook and Twitter), paid (advertising) and earned (news coverage), the general-circulation newspaper remains a choice in each of the latter two categories. Although many say the newspaper … Continue reading

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#Howto #Hashtag

By now you’ve seen words, names or phrases that use the pound (#) or number sign, whether on Twitter, Instagram or even on prime-time TV. This little symbol, known as a hashtag, is a powerful tool that can do wonders … Continue reading

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What Makes News

A big part of media relations is helping clients break through a heavy news agenda to reach reporters and editors who get dozens of story suggestions every day. A good example occurred not long ago when our client, the University … Continue reading

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The Daily Me requires daily reflection

As we move from the political conventions to the November election, I’m being careful not to get too close to my Daily Me. M.I.T. Media Labs founder Nicholas Negroponte coined the term The Daily Me in a 1995 book to … Continue reading

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Will Newspapers Find a Way?

Recent news that the Times-Picayune, a storied icon in the American daily newspaper industry, would cut publication to thrice weekly raised hackles in the Crescent City and eyebrows nationwide, prompting a key question for many observers of the Fourth Estate: … Continue reading

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What is PR Again? Your Mom Wants to Know.

The joke in the PR profession is that, even though we’re communicators, we can’t explain what we do for a living to members of our family. Mothers, grandfathers, brothers-in-law all seem to be confused about the PR profession. No, we … Continue reading

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