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Monthly Archives: September 2011
Taking It Personally
Two of the biggest and most successful corporate entities the world has ever known are headed for an inevitable crisis. At Apple, CEO Steve Jobs announced his resignation due to ill health. At Berkshire Hathaway, CEO Warren Buffett hasn’t announced … Continue reading
Posted in Uncategorized
Tagged Apple, Berkshire Hathaway, branding, crisis, crisis management, issues management, marketing, personal brand, public relations, Steve Jobs, Warren Buffet
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