Tag Archives: public relations

Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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What Makes News

A big part of media relations is helping clients break through a heavy news agenda to reach reporters and editors who get dozens of story suggestions every day. A good example occurred not long ago when our client, the University … Continue reading

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What is PR Again? Your Mom Wants to Know.

The joke in the PR profession is that, even though we’re communicators, we can’t explain what we do for a living to members of our family. Mothers, grandfathers, brothers-in-law all seem to be confused about the PR profession. No, we … Continue reading

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Tell the truth. (Duh!)

This simple question appeared a few weeks ago on the discussion page of a LinkedIn group: “I’m getting ready to conduct media training with folks in my organization. Anyone have lessons learned from working with media that they would like … Continue reading

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Taking It Personally

Two of the biggest and most successful corporate entities the world has ever known are headed for an inevitable crisis. At Apple, CEO Steve Jobs announced his resignation due to ill health. At Berkshire Hathaway, CEO Warren Buffett hasn’t announced … Continue reading

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