Tag Archives: kansas city

Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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Welcome to Kansas City

We’re a kind bunch here in Kansas City. As a people we are friendly, helpful, hardworking, and we treat everyone with a smile. It’s our Midwestern way. Especially when it comes to welcoming visitors to our town. When we see … Continue reading

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The Not-So-Happy Hour at Applebee’s: Three things we can learn from the Social Media Food Fight

I’m sure you heard the news. Maybe even followed the story. Applebee’s became another case study in the age of digital streaming news. If you missed it, here’s a quick snippet. Large group at an Applebee’s in St. Louis stiffs … Continue reading

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The Next Big Announcement

It seems every time you turn around, Facebook has unleashed the next big thing to make your life easier, or at least your world smaller. I don’t know about you, but I find that pretty exciting. These announcements keep us … Continue reading

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What’s the Pin Deal?

Boards. Pins. Repins. If these phrases are new to you, I suggest you Google Pinterest and check out the latest social media sharing site to sweep the country. Let’s put aside the fact that more than 11.7 million unique visitors … Continue reading

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I have my keywords – now what?

Imagine a restaurant menu. You know your keywords are chicken, pasta, tomatoes, sauce and wine. While these maybe the most frequent words and the most common items ordered by themselves, they do not get your customer’s mouth watering. Search is … Continue reading

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Know Your (Social Media) Audience

The chair of a volunteer committee on which I sit recently asked members to participate in a “show and tell” about the digital world. “You might have come across the latest trending app, something cool on Mashable or a tech … Continue reading

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