Category Archives: Social Media

Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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Do the Two-Step

Nothing strikes more fear in the hearts of Internet users than the prospect of hackers stealing your passcode. The impact can be devastating. Your email or social media accounts might be hacked, causing a world of embarrassment. Or, worse, someone … Continue reading

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The Newspaper Industry, Continued

In the marketing communications channels that include owned (your website or brochure), social (Facebook and Twitter), paid (advertising) and earned (news coverage), the general-circulation newspaper remains a choice in each of the latter two categories. Although many say the newspaper … Continue reading

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Social Media. It’s Real Life.

Last week at the Middle of the Map Fest held in the Kansas City Crossroads, I attended a forum panel focused on navigating social connectivity. It was a lively and provocative discussion on the interrelationship between the online and offline … Continue reading

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#Howto #Hashtag

By now you’ve seen words, names or phrases that use the pound (#) or number sign, whether on Twitter, Instagram or even on prime-time TV. This little symbol, known as a hashtag, is a powerful tool that can do wonders … Continue reading

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The Not-So-Happy Hour at Applebee’s: Three things we can learn from the Social Media Food Fight

I’m sure you heard the news. Maybe even followed the story. Applebee’s became another case study in the age of digital streaming news. If you missed it, here’s a quick snippet. Large group at an Applebee’s in St. Louis stiffs … Continue reading

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The Next Big Announcement

It seems every time you turn around, Facebook has unleashed the next big thing to make your life easier, or at least your world smaller. I don’t know about you, but I find that pretty exciting. These announcements keep us … Continue reading

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