Category Archives: Digital

Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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Think Arial is the best option for the website? That’s so 2010.

That’s right, you heard me. Gone are the days when online fonts were limited to the sad standards available on both PCs and Macs. The likes of 2014 is finally filled with endless options in the proverbial font “clouds.” There … Continue reading

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Do the Two-Step

Nothing strikes more fear in the hearts of Internet users than the prospect of hackers stealing your passcode. The impact can be devastating. Your email or social media accounts might be hacked, causing a world of embarrassment. Or, worse, someone … Continue reading

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Welcome Mats and Websites: They are all about your visitors

Are visitors to your website feeling like they’re walking on Easy Street, or lost on a road to nowhere? Easy Street is the goal when it comes to designing navigation that strategically and intuitively leads visitors through your website, microsite … Continue reading

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I have my keywords – now what?

Imagine a restaurant menu. You know your keywords are chicken, pasta, tomatoes, sauce and wine. While these maybe the most frequent words and the most common items ordered by themselves, they do not get your customer’s mouth watering. Search is … Continue reading

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