Category Archives: Branding

18 candidates. 10 weeks. 1 important mission.

The competition is on! I will admit, when Angelo approached me about being a part of the Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign, I did not know much about LLS. I was familiar with … Continue reading

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Does social media have power? Truck yeah!

We recently met with a prospective client who asked if we could act as his media spokesperson. Sure we can, but we suggested that we train him to be his own well-prepared spokesperson. He said, “You see that guy give … Continue reading

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Welcome to Kansas City

We’re a kind bunch here in Kansas City. As a people we are friendly, helpful, hardworking, and we treat everyone with a smile. It’s our Midwestern way. Especially when it comes to welcoming visitors to our town. When we see … Continue reading

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Think Arial is the best option for the website? That’s so 2010.

That’s right, you heard me. Gone are the days when online fonts were limited to the sad standards available on both PCs and Macs. The likes of 2014 is finally filled with endless options in the proverbial font “clouds.” There … Continue reading

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Do the Two-Step

Nothing strikes more fear in the hearts of Internet users than the prospect of hackers stealing your passcode. The impact can be devastating. Your email or social media accounts might be hacked, causing a world of embarrassment. Or, worse, someone … Continue reading

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#Howto #Hashtag

By now you’ve seen words, names or phrases that use the pound (#) or number sign, whether on Twitter, Instagram or even on prime-time TV. This little symbol, known as a hashtag, is a powerful tool that can do wonders … Continue reading

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Welcome Mats and Websites: They are all about your visitors

Are visitors to your website feeling like they’re walking on Easy Street, or lost on a road to nowhere? Easy Street is the goal when it comes to designing navigation that strategically and intuitively leads visitors through your website, microsite … Continue reading

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