Monthly Archives: August 2011

It’s Not About You. It’s About Your Audience.

At Trozzolo we often say, “We’re not the nod squad.” If a client is looking for a yes-man to do exactly what they ask and no more, we’re not a good fit. We’re always thinking – playing the devil’s advocate, … Continue reading

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Arresting Public Relations

When I hear that the FBI has arrested a terror suspect, I typically imagine a scene like something out of “Cops,” with law enforcement breaking down a door, screaming, ordering people to get on the ground and possibly chasing one … Continue reading

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