Category Archives: Advertising

18 candidates. 10 weeks. 1 important mission.

The competition is on! I will admit, when Angelo approached me about being a part of the Leukemia & Lymphoma Society’s (LLS) Man & Woman of the Year campaign, I did not know much about LLS. I was familiar with … Continue reading

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Don’t just tell ’em – understand ’em.

The account service team at Trozzolo is always sharing cool things we see – ads that work, videos that make an impact, strategic ideas that are different. Jeff Madden recently sent me the P&G “Thank You, Mom” television spot running … Continue reading

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What’s the Sitch with The Pitch?

There is nothing more nerve-wracking than pitching new business … except, of course, watching other people do it on cable television. I came to that realization while watching the first season of AMC’s The Pitch – a “real-life” Mad Men-type … Continue reading

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Brands in Search of the Next Goose Egg

Brands have a special place in our minds. Brands can be loved and hated. Hint: Wal-Mart vs. Target; Microsoft vs. Apple; mayo vs. Miracle Whip. We often get asked the following questions: “Do I need a new brand?” “Should I … Continue reading

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