Tag Archives: advertising

What’s the Sitch with The Pitch?

There is nothing more nerve-wracking than pitching new business … except, of course, watching other people do it on cable television. I came to that realization while watching the first season of AMC’s The Pitch – a “real-life” Mad Men-type … Continue reading

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Extending a “Super” Campaign Through Social Media

Advertising is all about reach and frequency – how many people you can reach and how many times. The Super Bowl packs an enormous punch when it comes to viewers. Last year’s game has the distinction of being the most-watched … Continue reading

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