Category Archives: Uncategorized

Don’t just tell ’em – understand ’em.

The account service team at Trozzolo is always sharing cool things we see – ads that work, videos that make an impact, strategic ideas that are different. Jeff Madden recently sent me the P&G “Thank You, Mom” television spot running … Continue reading

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Growth. It’s Waiting For You.

This summer, you’re going to be seeing (and hearing from) us a bit more. We’re spreading a message: We believe that business growth is often hidden in plain view … just waiting. You’re not alone. Some of the most successful … Continue reading

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Proof Positive

Who or whom? E-mail or email? Is it okay (or OK) to split infinitives? Is webisode a word? It’s impossible for any one person to not only know all the basic grammar rules, but also to keep up to date … Continue reading

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Are You Lovin’ It?

For several years now, we have been talking about this new age of communication, where the gatekeepers who used to control access to mass audiences have been rendered irrelevant. The power of our social media tools and networks – Facebook, … Continue reading

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Do you SEO?

What do you want to be known for? It is an essential marketing question we ask our clients. If you were building a physical storefront, what would it say on the building? In the windows? When your customers tell their … Continue reading

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Chocolate + Beer = KC Love

It’s just beer, right? Okay, so it’s chocolate-flavored. And it’s made by Boulevard. Points taken. Unless you’ve been living under a rock the past few days, it’s hard to escape the brand awareness Boulevard Brewing has generated with the relaunch … Continue reading

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Extending a “Super” Campaign Through Social Media

Advertising is all about reach and frequency – how many people you can reach and how many times. The Super Bowl packs an enormous punch when it comes to viewers. Last year’s game has the distinction of being the most-watched … Continue reading

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