Doing Good in the Neighborhood

Morgan Johnson

Doing Good isn’t a one-way street. I’m convinced that people and organizations that participate in civic and charitable activity get as much out of the process as those they set out to help.

I’m fortunate to work for an organization that shares that attitude. Here at Trozzolo, our culture is built around community involvement. It starts with our “official” work with our pro bono clients – American Red Cross, Juvenile Diabetes Research Foundation (JDRF) and Alphapointe Association for the Blind, to name a few. The company also encourages us to be active in the community in areas of our own choice that interest us.

Why? For starters, because it is the right thing to do. And, it makes us feel good about ourselves. But that’s just the beginning.

Civic, community and charitable efforts create a better quality of life for everyone. Now, Kansas City is not a place I’ve always called home. I grew up in a small town in central Kansas (shout out to Solomon!), but over the past ten years, Kansas City has become my home. And, like many of you, I want to see Kansas City become a better place for generations to come.

There’s also a social dimension to these efforts. They provide a great opportunity to meet new people – in particular, people who are aware, involved and who share some of your values.

It also provides opportunities to see people you “know” in a totally different light. For one of our most recent projects here at Trozzolo, we formed interdepartmental teams to work on community projects. We exchanged office wear for T-shirts and jeans, collaborated on goals and tactics, sweated together in the hot sun, and ultimately gained a deeper and broader knowledge of what really makes each other tick.

The occasion was a special effort to “do good” in a community we care about – Riverside, Mo. The City wanted to do something different for their 60th anniversary so we helped create a “Do Good” campaign for their community.

As we saw others participating in the campaign, it started to sound like a good idea for us as well so we divided into teams and took it on full speed. (Over the past month, you may have seen Facebook posts or tweets from Trozzolo people inviting you to events or educating you about one cause or another.) What started as an opportunity to help a client became a great team-building activity for us. We were partnered with co-workers we might not interact with on a daily basis, and were able to give back to causes that we chose as a team. It truly became a win-win for all involved.

I like to think we did a lot of good for the community – collecting blood and food donations, spreading happiness, building bridges between young and old, and more.

I also believe that nobody benefited more from the effort than we did.

– Morgan Johnson, Senior Account Executive

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