Human nature often perplexes me. Why do some people drive for miles in the fast lane when the slow lane is empty? Why don’t people turn their headlights on when it’s raining? Evidently, when it comes to this economy, human nature is to assume the worst and hope for the best. What’s that about?
Someone smarter than I once said, “Hope is not a strategy.” Another wise person once said, “Snap out of it!” So snap out of it!
Human nature creates remarkable opportunity in today’s marketplace. Just think, most of your competition is pulling back and going on the defensive. They’re not growing. They’re not after your market share. They’re not offering new and innovative whatevers to their customers. Their internal culture is probably dreary, and their people are wondering about their jobs. Why in the world wouldn’t you take advantage of all this?
While it’s smart to be careful with your money, careful and defensive are two very different things. Life goes on. People are still buying things. Businesses still need products and services. There is money to be made, market share to grab.
Some companies will choose to come out of this in better shape than they entered it. These companies will be poised for great success when recovery really takes hold. Other companies will wallow in self-inflicted defeat or blame it all on tough times and may never fully recover.
Is it really that easy, simply choosing to emerge stronger? Of course not, but that’s where it starts – with a decision that will define where you go from here. If you’re content to sit back while your competition positions themselves against you and takes your customers, be our guest (especially if you’re one of our competitors). If you’re ready to get out there and do something, call us.
Remember, hope isn’t a strategy. Let’s get to work on yours.
– Angelo Trozzolo, President