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Monthly Archives: February 2012
Know Your (Social Media) Audience
The chair of a volunteer committee on which I sit recently asked members to participate in a “show and tell” about the digital world. “You might have come across the latest trending app, something cool on Mashable or a tech … Continue reading
Posted in Social Media
Tagged audience, kansas city, marketing, social media, Trozzolo
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Are You Lovin’ It?
For several years now, we have been talking about this new age of communication, where the gatekeepers who used to control access to mass audiences have been rendered irrelevant. The power of our social media tools and networks – Facebook, … Continue reading
Posted in Uncategorized
Tagged branding, crisis, hashtags, kansas city, marketing, McDonald's, social media, strategy
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Do you SEO?
What do you want to be known for? It is an essential marketing question we ask our clients. If you were building a physical storefront, what would it say on the building? In the windows? When your customers tell their … Continue reading
Posted in Uncategorized
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Chocolate + Beer = KC Love
It’s just beer, right? Okay, so it’s chocolate-flavored. And it’s made by Boulevard. Points taken. Unless you’ve been living under a rock the past few days, it’s hard to escape the brand awareness Boulevard Brewing has generated with the relaunch … Continue reading
Extending a “Super” Campaign Through Social Media
Advertising is all about reach and frequency – how many people you can reach and how many times. The Super Bowl packs an enormous punch when it comes to viewers. Last year’s game has the distinction of being the most-watched … Continue reading
Posted in Uncategorized
Tagged advertising, commercials, football, Indianapolis, marketing, super bowl
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